At the heart of OpinionWay’s strategy is a commitment to constant innovation. We regularly invest in cutting-edge technologies and avant-garde methodologies to offer solutions for collecting, analysing and reporting opinion and behavioural data that are ever more accurate and tailored to your current and future challenges.
We were the first research institute to implement a Charter on the Use of Artificial Intelligence, positioning ourselves as a responsible player guaranteeing high-quality services.
Let’s shape tomorrow with OpinionWay !
Since our creation, we have constantly opened up new horizons in order to better address all marketing and societal research issues, BtoC & BtoB, in particular by integrating into our analysis processes: Social Media Intelligence, data science, creative co-construction dynamics, online community approaches (Insight Communities), text mining, storytelling and more recently artificial intelligence.
We work with start-ups and innovative players to push back the boundaries of innovation.
We’re more than just a research company, we’re your partner in exploring new territory!
At OpinionWay, we use innovative solutions to meet your most complex needs. We don’t just collect data, we analyse it exhaustively, integrating various sources to provide you with precise, actionable insights!
Our approach is based on a methodological mix that combines different research techniques, from qualitative to quantitative, including social data analysis and predictive analysis.
Category: PRM – CRM
