Well-being and health
Growing expectations for a balanced, safe diet.
Main challenges
Practicality
Products adapted to spontaneous and flexible consumption patterns.
Responsible consumption
The emphasis on sustainability and environmental protection.
Transparency
Increased demand for clear information on products.
Value for money
Consumers are not necessarily looking for the lowest price, but rather a satisfactory balance between quality and cost. They want to preserve their ability to choose.
Latest publications
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Conversational AI: A new era for Qualitative Research! Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers! QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at […]
EuroScope – The Pulse of the European public opinion
The EuroScope is our monthly multiclient survey (developed by Polling Europe with the assistance of OpinionWay CEE) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs ! […]