The boom of streaming services
Streaming services are redefining consumer standards in cinema, music and video games. Driven by technological advances and a strong demand for personalisation, streaming is becoming the dominant mode of consumption
Main challenges
Immersion as a fundamental criterion
Consumers are looking for increasingly immersive experiences. Initially limited to gaming, this trend is now extending to all forms of entertainment thanks to virtual and augmented reality technologies, offering virtual concerts or augmented cultural tours.
The age of AI
Artificial intelligence is transforming the creation and personalisation of content, by offering customised videos, text and images. It is revolutionising the user experience by responding to specific expectations in new ways.
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TeamOW
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read moreEuroScope – The Pulse of the European public opinion
The EuroScope is our monthly multiclient survey (developed by Polling Europe with the assistance of OpinionWay CEE) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs ! […]
QualAI
Conversational AI: A new era for Qualitative Research! Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers! QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at […]