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Luxury

With its holistic and innovative approaches, OpinionWay is a strategic partner for luxury brands. Our research covers customer experience, brand image, product and service innovation, with a unique specialisation in mystery shopping and qualitative research. Thanks to our global network and integrated solutions, we help luxury brands strengthen their positioning and anticipate tomorrow’s trends.

Main challenges

Sustainability

Adopting conscious practices in the choice of materials and production

The digital experience

Offering a seamless omnichannel experience with tools such as augmented reality and AI

Personalisation

Offering tailor-made products and experiences

Second-hand and vintage

Responding to growing demand for timeles pieces

Diversity and inclusion

Capturing new target groups through more inclusive campaigns and products

Our expert

TeamOW

Latest publications

Analysis

FAIRSCOPE: Which brands care about its customers?

Infographics

Will online shopping save Christmas gifts? - November 2020

Infographics

The Poles, the French, and Valentine’s Day - February 2020

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Infographics

Travel Confidence Index - April 2025

Our offers

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QualAI

Conversational AI: A new era for Qualitative Research! Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers! QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at […]

EuroScope – The Pulse of the European public opinion

The EuroScope is our monthly multiclient survey (developed by Polling Europe with the assistance of OpinionWay CEE) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs ! […]