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Associations, administration & political parties

OpinionWay helps public and semi-public institutions better understand citizens’ expectations and adapt their policies.

We also advise our clients on their choice of positioning and brand image strategy. Our analyses help them understand their context and identify the trends that will influence their future.

Main challenges

Societal transitions

Providing analyses of major changes and their impact.

Public confidence

Identifying the levers for re-establishing a solid relationship with the institutions.

Purpose and commitment

Supporting public action by aligning public and political expectations.

Electoral expertise

Analysing electoral dynamics and their short- and long-term impact.

Our experts

Marcin Szczudłowski

Research Director

Iwona Szewczak

Iwona Szewczak

Commercial Director

Nicolas Curtelin

Managing Director of OpinionWay Central Eastern Europe

Latest publications

Infographics

Political Figures in Europe - September 2025

Survey

OpinionWay Political Confidence Barometer launched in Poland for the first time - February 2024

Analysis

OPINION’EYE – Parliamentary elections in Poland

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Travel Confidence Index - April 2025

Our offers

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EuroScope – The Pulse of the European public opinion

The EuroScope is our monthly multiclient survey (developed by Polling Europe with the assistance of OpinionWay CEE) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs ! […]

QualAI

Conversational AI: A new era for Qualitative Research! Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers! QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at […]