Passer au contenu Passer au menu Passer au pied de page
Contact us

Media

OpinionWay’s Media department is committed to understanding changes in the industry, whether in terms of publisher, advertising or editorial marketing.

We study the media through the scope of their societal role and assist every player in the communication chain of communication (advertisers, agencies, advertising sales houses) to tackle their own challenges.

Main challenges

Multi-channel broadcast and consistency

Developing content across multiple channels while reinforcing the consistency of media brands

Generative AI

Impact at every level, from content creation to recommendation

Audience attention

Optimising impact in the context of audience fragmentation

Editorial independence

Protecting the media from economic and political influences.

Our experts

Iwona Szewczak

Iwona Szewczak

Commercial Director

Joanna Bernat

Joanna Bernat

Senior Project Manager

Latest publications

Infographics

Women in PR Agencies - March 2021

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Infographics

Travel Confidence Index - April 2025

Analysis

FAIRSCOPE: Which brands care about its customers?

Survey

OpinionWay Political Confidence Barometer launched in Poland for the first time - February 2024

Our offers

read more

EuroScope – The Pulse of the European public opinion

The EuroScope is our monthly multiclient survey (developed by Polling Europe with the assistance of OpinionWay CEE) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs ! […]

QualAI

Conversational AI: A new era for Qualitative Research! Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers! QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at […]