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Retail

OpinionWay has established itself as a strategic partner for the retail sector, with tailor-made studies covering the customer experience, brand image, shopper journeys, satisfaction (hot and cold), mystery shopping and internal team feedback.

Adapted to all distribution models – shops, wholesale, franchisee, brick-and-mortar, phone or digital – our systems help you choose the right indicators and solutions to maximise satisfaction and profit.

Main challenges

Omnichannel

Meeting consumer demands by integrating all distribution channels

Hot and cold surveys

Combining tactical reactivity and strategic vision thanks to accurate insights

Emotions and memorability

Analysing what makes customers tick in order to strengthen their commitment

Behavioural ROI

Identifying the levers that influence purchase, loyalty and recommendation

Utopianism and realism

We adopt a dual approach, reconciling the aspirations of customers with the real capabilities of brands. You’ll benefit from recommendations that are both operational and immediately actionable in the field.

Our expert

Iwona Szewczak

Iwona Szewczak

Commercial Director

Latest publications

Analysis

FAIRSCOPE: Which brands care about its customers?

Survey

eCommerce Barometer – Wave IV – 2023 - March 2023

Infographics

Will online shopping save Christmas gifts? - November 2020

Infographics

The Poles, the French, and Valentine’s Day - February 2020

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Our offers

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EuroScope – The Pulse of the European public opinion

The EuroScope is our monthly multiclient survey (developed by Polling Europe with the assistance of OpinionWay CEE) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs ! […]

QualAI

Conversational AI: A new era for Qualitative Research! Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers! QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at […]