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Transports, mobility & tourism

Faced with the challenges of decarbonisation, soft mobility and overtourism, OpinionWay offers methodological expertise to assist its clients in their strategic and tactical issues, both in the short and long term.

We help industry players to rethink mobility and travel experience, integrating emerging expectations and new technologies.

Main challenges

New forms of mobility

Solutions to make urban, suburban and rural mobility more fluid and sustainable

Responsible tourism

A transition to eco-friendly practices

Travel as an “opportunity”

Transforming trips into enriching experiences thanks to digital technology.

Commute

The return to the office after the teleworking era

Our expert

TeamOW

Latest publications

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

Travel Confidence Index - April 2025

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Analysis

FAIRSCOPE: Which brands care about its customers?

Our offers

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QualAI

Conversational AI: A new era for Qualitative Research! Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers! QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at […]

EuroScope – The Pulse of the European public opinion

The EuroScope is our monthly multiclient survey (developed by Polling Europe with the assistance of OpinionWay CEE) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs ! […]