We are delighted to announce the start of cooperation between OpinionWay Central Eastern Europe and the Marketing Analysis Center at Kozminski University! This is an important step for us in building relationships between the worlds of research and science. We are confident that this collaboration will result in inspiring projects, valuable knowledge exchange, and innovations in the field of CX research. The first ideas have already been developed, and the atmosphere of the meeting at the Academy’s hospitable premises indicates a willingness to think outside the box.