Conversational AI: A new era for Qualitative Research!
Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers!
QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at an unprecedented scale and speed.
The platform recreates the familiar environment of instant messaging. A conversational chatbot conducts semi-structured interviews in a natural, engaging tone. Recruitment is highly targeted, and the setup allows for dozens – even hundreds – of interviews to be carried out within just a few days.
Qualitative analysis is then led by our experts, supported by AI to handle large-scale processing.
This methodology is particularly well-suited for engaging general audiences in France and internationally—whether to explore tactical topics, capture real-time reactions to current events, detect weak signals, or gather feedback from recent experiences.
Curious to see how AI can supercharge your insights?
At Viva Technology 2025, Bruno Jeanbart, Vice-President of OpinionWay, showcased the strengths of QualAI using findings from the Political Trust Barometer conducted for CEVIPOF.
We carried out semi-structured qualitative interviews with 68 survey respondents through an AI capable of listening, probing, and enriching quantitative data. The result: an unprecedented deep dive into emotions, doubts, and political convictions.