Introduction
Analysis of Poles’ needs, behaviors, and predictions related to the metaverse
The development of modern technologies is at a stage that some of us associate with sci-fi films or books, such as Snow Crash (Neal Stephenson) – which is often referred to by metaverse experts to highlight the early traces of this idea.
For us, as consumers, brands, and businesses, these changes are inevitable – whether we like it or not. In line with OpinionWay’s idea of “Making the world easy to understand so that we can take action now and imagine the future,” our clients can now learn about what is coming so that they can draw the right conclusions for themselves and take any necessary action.
The report, created in collaboration with the 24/7 Communication Agency, will help you familiarize yourself with the concept of the metaverse and understand the current level of awareness among the Polish public, the opportunities it offers for business development, the concerns Poles have in the context of the metaverse, and the actual threats it poses.
The report presents, among other things:
- What is the metaverse from the point of view of Poles?
- What is our awareness of this medium and how do we want to use it?
- What opportunities and possibilities does it offer?
- What trends is it setting in the world of business and entertainment?
- How to look for opportunities to monetize opportunities in the metaverse?
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