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Communities

Our expertise in online communities allows us to explore, in real-time, the opinions and behaviors of your audiences. Through dynamic interactions, we gather authentic, actionable insights to guide your strategies.

Connect with your stakeholders through tailor-made insight communities

Our communities, whether temporary or permanent, create a unique space for exchange with your customers, prospects, employees and other key stakeholders. These collaborative platforms, active over a period ranging from a few days to several years, encourage free and authentic expression, revealing deep-seated expectations, motivations and ideas.

Thanks to an integrated approach combining the best of qualitative and quantitative methodologies, we design each community to respond precisely to your strategic challenges. The result : rich, actionable insights that help you anticipate, adjust your decisions and strengthen your positioning, in line with your stakeholders.

Our expert

Joanna Bernat

Joanna Bernat

Senior Project Manager

Latest publications

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Infographics

Travel Confidence Index - April 2025

Analysis

FAIRSCOPE: Which brands care about its customers?

Survey

OpinionWay Political Confidence Barometer launched in Poland for the first time - February 2024

Analysis

OPINION’EYE – Parliamentary elections in Poland

Our methods

Ethnographic blog

Trend study

LIFE community

Testing (advertising, product, service, etc.)

Test community

Qualitative short-term community

Consumer segmentation and profile

Long-term qualitative community

Monitoring brand perception, satisfaction and loyalty

Innovation community

To generate, develop, and implement new ideas, technologies, or solutions

Pop up community

Innovation/development of new offers

Long-term community panel (quantitative and qualitative)

Evaluating the effectiveness of marketing initiatives

Enhanced verbatim analysis

To extract deeper and more meaningful insights