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Design thinking

At OpinionWay, we put people at the heart of innovation. By combining creativity, empathy, and agile methodologies, we co-create solutions tailored to the real needs of your audiences. Our collaborative approach allows us to explore new perspectives, experiment, and prototype ideas to turn your challenges into concrete and impactful opportunities.

Imagining new concepts and paradigms and moving from observation to action


Design Thinking is a collaborative, people-centred approach designed to transform ideas into concrete solutions. By bringing togrther your teams, customers and stakeholders in a structured process of exploration and co-creation, we identify real needs, remove obstacles and come up with innovative concepts.

Our collaborative workshop facilitation methods enable us to go beyond the status quo and consider new approaches, in line with the challenges and expectations of your market.

Our co-creation experts combine creativity, agility and pragmatism to translate these ideas into actionable, directly testable prototypes. From ideation to implementation, we support you every step of the way to accelerate innovation and create impactful solutions capable of transforming your challenges into sustainable opportunities, in line with our ambition Enable today, shape tomorrow.

Our experts

Dominika Łosień

Qual Researcher

Joanna Bernat

Joanna Bernat

Senior Project Manager

Latest publications

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Infographics

Travel Confidence Index - April 2025

Analysis

FAIRSCOPE: Which brands care about its customers?

Survey

OpinionWay Political Confidence Barometer launched in Poland for the first time - February 2024

Analysis

OPINION’EYE – Parliamentary elections in Poland

Our methods

Persona

Create fictitious profiles representing different user segments

User testing

Have prototypes tested by real users to gather feedback

Development roadmap

Plan the development stages of the final product

Empathy mapping

Visualise what users say, think, feel and do

Feedback loops

Incorporating user feedback into successive design iterations

SCAMPER

Use a series of questions to stimulate creativity (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse)

Sketching

Draw ideas quickly to visualise them

Wireframes

Draw basic user interface diagrams to represent the structure and main functionalities

Brainstorming

Generate a large number of ideas without any initial judgement.

Project management

Using agile methods to manage development and continuous improvement

Paper models

Create simple physical models to test concepts.

Observation

Observing users in their natural environment to understand their behaviour and challenges

User interview

Gather qualitative information by asking users about their needs and experiences

Mind Mapping

Organising ideas visually to explore the relationships between them