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Mystery shopping

Through precise and objective evaluations, we uncover the strengths and areas for improvement at every level of the customer relationship, enabling you to optimize each interaction and enhance customer satisfaction.

Evaluating and enhancing customer experience with Mystery Shopping


Mystery Shopping perfectly complements quantitative and qualitative research by delving into the real-life interactions between your teams and your customers. This unique approach makes it possible to evaluate the quality of client reception, compliance with internal process and operational excellence on site, while identifying opportunities for enhancing the customer experience and standing out from the competition.

Our expertise is based on an international network of qualified assessors and a real-time reporting platform. Combined, these tools give you a detailed, actionable overview of your performance. Thanks to this methodology, we can help your teams turn every interaction into a memorable moment, combining commercial effectiveness with lasting customer satisfaction.

Our expert

Nino Muchiashvili

Nino Muchiashvili

Project Manager

Latest publications

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Infographics

Travel Confidence Index - April 2025

Analysis

FAIRSCOPE: Which brands care about its customers?

Survey

OpinionWay Political Confidence Barometer launched in Poland for the first time - February 2024

Analysis

OPINION’EYE – Parliamentary elections in Poland

Our methods

Voice of Teams

A survey of your sales staff, asking them about the obstacles they face in completing their sales experience

In-store mystery shopping

In-store, telephone and online surveys to quantify compliance with your sales standards