Quantitative research

Measure changes in brand awareness and image over a given period

Evaluating the potential success of a new product or service by comparing alternatives

Analysing the brand’s current image and identifying its strengths and weaknesses

Defining the scope and objectives of a study to clarify the company’s needs

Evaluate the impact of an advertising campaign on communication objectives

Identify distinct groups of consumers or market segments for targeted actions

Evaluating the impact of a design or packaging on perception and purchase

Analysing how and why consumers use a product or service

Measure customer satisfaction and their propensity to recommend a product or brand

mapping the different stages of the customer journey to optimise the experience

Identify new trends that could influence consumer behaviour

Monitoring changes in key brand indicators (awareness, image, preference)

Find untapped market opportunities or niches to invest in

Evaluating the overall impact of a multi-channel communication system

Evaluate the impact of a product/price/distribution combination on a simulated market

Responding to a specific question from a customer or company on a particular subject

Measuring the sensory perception of products (taste, texture, smell, etc.) by consumers

market mapping

Carrying out targeted research on specific market segments or particular groups of consumers

Gathering direct, qualitative feedback from consumers on their needs and expectations

Identifying and testing innovative ideas to meet market needs

Calculating the outcome of an election in real time as soon as the first polling stations close.

Analysing the impact of a change or extension to the brand on its image and position

Evaluate the best range or price strategy to maximise profitability

Testing the effectiveness of ads before and after they are shown

Determining the best product, price, communication and distribution mix for a product

Measuring the impact and understanding of a logo or a visual element of the brand

Testing the effectiveness of on-pack messages and information

Observing the buying behaviour and motivations of consumers in a real-life context

Analysing the impact of a change in positioning or brand element

Measuring the electoral potential of a candidate or political party before a national or local election.

Analysing consumer behaviour according to several temporal and contextual criteria