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Social Media Intelligence

Capture real-time conversations and web trends that shape your market. Through in-depth analysis of social data, we provide valuable insights to anticipate changes, understand your audience’s expectations, and proactively adjust your strategies.

Getting to the heart of social networks with Social Media Intelligence

LIFE by OpinionWay offers an innovative approach to Social Media Intelligence that goes far beyond simple monitoring. By decoding online conversations, search behaviour and content shared by brands, influencers and consumers, we reveal the dynamics that shape markets and influence brand strategies.

Our methodologies transform the immense flow of social data into accurate, actionable marketing insights, enabling you to identify opportunities, detect weak signals and guide your strategic decisions to keep pace with an ever-changing environment.

Our expert

TeamOW

Latest publications

Analysis

Jutrology, or how the coronavirus shook our world

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Infographics

Travel Confidence Index - April 2025

Analysis

FAIRSCOPE: Which brands care about its customers?

Survey

OpinionWay Political Confidence Barometer launched in Poland for the first time - February 2024

Our methods

Competitive analysis

market mapping

Brand impact analysis – Voice of Consumer

Evaluate brand presence on the web

Analysis of search data

Analysis of Google search trends

Exploratory analysis of emerging trends

Identify new trends that could influence consumer behaviour

Observation

Observing users in their natural environment to understand their behaviour and challenges

Influencers mapping

Identifying and categorising web influencers

Analysis of social data

Analysis of data from online conversations