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Banking, Finance and Insurance

For several years now, this department has been standing out for its dual specialisation: exploratory and tactical. Through BtoC and BtoB initiatives, in Poland as well as all around the CEE region, we address every issue attached to to the industry.

  • Exploratory: We are developing recurring Observatories, such as the “Argus de l’Assurance”, or one-off observatories, such as the “Observatoire bancaire des 12-24 ans”, which provide strategic data.
  • Tactics: Thanks to innovative, agile solutions combining Quanti, Quali, Weblistening and Data, we enable organisations to optimise their decision-making abilities.

The Main Challenges

Responsible finance

Societal expectations are reinforcing the importance of building savings that combine security and positive impact.

Customer relations made easy

Digitalisation means that banks and insurance companies must adopt a more customer-centric approach.

Focus on technologies

Crypto, Fintech and AI are redefining the customer experience and financial opportunities landscapes.

Our experts

Marcin Szczudłowski

Research Director

Iwona Szewczak

Iwona Szewczak

Commercial Director

Latest publications

Analysis

FAIRSCOPE: Which brands care about its customers?

Survey

eCommerce Barometer – Wave IV – 2023 - March 2023

Analysis

Night trains in Europe: relics of the past or promise for the future?

Infographics

The European investments in Defense - November 2025

Infographics

The recognition of a State of Palestine - November 2025

Infographics

Political Figures in Europe - September 2025

Infographics

Travel Confidence Index - April 2025

Our offers

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EuroScope – The Pulse of the European public opinion

The EuroScope is our monthly multiclient survey (developed by Polling Europe with the assistance of OpinionWay CEE) that provides data regarding European public opinion with breakdowns of main socio-geographical areas, gender, age, educational level, profession, economic status and political orientation. Ask your own question in this survey and receive your dedicated and confidential European data quickly and benefit from reduced costs ! […]

QualAI

Conversational AI: A new era for Qualitative Research! Discover QualIA: our hybrid methodology – fast, scalable, and incredibly rich – that is transforming the way we capture the voices of citizens and consumers! QualIA combines the full power of Artificial Intelligence with the expertise of our qualitative specialists, enabling you to conduct qualitative studies at […]