Introduction
CONSUMER OPINIONS ON CUSTOMER-CENTRICITY OF BRANDS ON THE POLISH MARKET
Customercentricity is a business strategy and philosophy that places the customer at the center of all company activities. It means that every decision, process, product, and service is designed with the customer’s needs, expectations, and satisfaction in mind. In today’s competitive and unpredictable world, where hyper-customization and diversification of offerings are tailored to digital and volatile consumers, customercentricity has become one of the key elements of a company’s success. It helps companies stand out in the market and build strong, lasting relationships with customers.
That is why we have created FAIRSCOPE This indicator provides a synthetic measure of consumer perception of a company’s commitment to its customers. The indicator is compared with various companies in the industry, allowing brand owners to easily assess their brand’s performance against the competition.
OpinionWay CEE has extensive experience in researching customer-centricity, conducting continuous NPS monitoring and Close the Loop processes for its clients.
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